The Well is a renowned Nordic spa that I have personally visited many times. Known for its serene atmosphere and extensive selection of Nordic-inspired products, The Well offers skincare and wellness items specifically designed to suit the Nordic climate.

For this project, I redesigned the packaging and created a newly launched series of products inspired by the diverse Norwegian landscape. Each product line reflects different aspects of Norway’s natural beauty, capturing the essence of the country’s unique environment. My goal was to highlight the brand’s Nordic identity while preserving the tranquil, luxurious ambiance that defines The Well.

While I retained the original logo—appreciating its strong brand presence—I explored different ways of integrating it into the design, diverging from its current application on their existing products. The result is a refreshed, nature-inspired packaging concept that enhances both the brand’s aesthetic and its deep connection to Norwegian nature.