Raj Mahal is a traditional Indian restaurant concept that celebrates the rich, royal heritage of Indian culinary culture. The name itself is a play on words, drawing from Raj (meaning "king" or "rule" in Hindi, symbolizing royalty) and Mahal(meaning "palace"), together evoking the grandeur of India’s historic palaces and royal feasts. This concept is deeply rooted in the opulence, sophistication, and traditions of Indian royalty, bringing an immersive dining experience that reflects the splendor of a bygone era.

For the visual identity, I selected a refined color palette inspired by my mood board, ensuring a balance between elegance and cultural authenticity. The branding is designed to highlight the regal and sophisticated essence of India’s royal traditions, incorporating intricate patterns and rich textures. A key design element is the transformation of the logo into a seamless pattern—the "fifth element"—which allows for versatile applications across various surfaces while reinforcing brand identity.

This branding concept aims to transport guests to an era of luxury and tradition, creating an atmosphere that honors India’s majestic past while offering a refined and immersive dining experience.